Pain Rebels: Brand Identity System
Brand Design
Logo Design
Graphic Design
Background
Pain Rebels is a startup founded in 2024, focused on developing an app to teach users skills for managing chronic pain.
Problem
The startup needed a cohesive visual identity to establish a strong, recognizable brand across app and web platforms.
Process
Sketched several logo concepts and iterated on the strongest directions, selecting a mark that remains recognizable at small sizes.
Researched color psychology, testing palette variations to find tones that evoked trust and provided a calm atmosphere for users.
Evaluated multiple typefaces and selected one that felt clear, inviting, and professional.
Designed simplified line-art icons and buttons to ensure easy navigation and readability on small screens.
Results
Created a cohesive brand identity that informed app and website designs, establishing consistency across all touch points.
Background
Pain Rebels is a startup founded in 2024, focused on developing an app to teach users skills for managing chronic pain.
Problem
The startup needed a cohesive visual identity to establish a strong, recognizable brand across app and web platforms.
Process
Sketched several logo concepts and iterated on the strongest directions, selecting a mark that remains recognizable at small sizes.
Researched color psychology, testing palette variations to find tones that evoked trust and provided a calm atmosphere for users.
Evaluated multiple typefaces and selected one that felt clear, inviting, and professional.
Designed simplified line-art icons and buttons to ensure easy navigation and readability on small screens.
Results
Created a cohesive brand identity that informed app and website designs, establishing consistency across all touch points.