Design Manifesto: Booklet Layout and Typography

Graphic Design

Typography

Large-scale typography design featuring the word 'DESIGN' in a bold, white sans-serif font overlapping a dark maroon background.
Background

This was an academic project for GIT 303: Digital Publishing. The purpose of the assignment was to develop both design thinking and technical skills, with a focus on hierarchy, readability, and designing for print.


Problem

The project required designing a booklet that balances readability with visual creativity through typesetting and layout.


Process
  • Sketched multiple layout variations, accounting for print requirements including margins, bleed, and gutters.

  • Selected one layout to develop using a grid structure, focusing on typographic hierarchy and visual composition.

  • Spacing, bolded words, font size, and color were used intentionally to guide the reader’s eyes.

  • Refined the design based on peer feedback to improve readability.


Results

The final booklet presents the essay in a readable, print-ready format focused on typography and visual hierarchy.


A two-page booklet spread mockup. The left page features bold 'DESIGN AND PURPOSE' typography, while the right page reads 'DESIGN IS POWERFUL' over a dark background.A two-page booklet spread mockup with two text blocks. The left page features the headline 'ADS', and the right page features the headline 'POSITIVE CHANGE' in a high-contrast sans-serif font.A two-page booklet spread mockup. The left page features circular graphic elements with the words 'FUN' and 'IMPACT,' while the right page shows a vertical 'D & P' logo.


Background

This was an academic project for GIT 303: Digital Publishing. The purpose of the assignment was to develop both design thinking and technical skills, with a focus on hierarchy, readability, and designing for print.


Problem

The project required designing a booklet that balances readability with visual creativity through typesetting and layout.


Process
  • Sketched multiple layout variations, accounting for print requirements including margins, bleed, and gutters.

  • Selected one layout to develop using a grid structure, focusing on typographic hierarchy and visual composition.

  • Spacing, bolded words, font size, and color were used intentionally to guide the reader’s eyes.

  • Refined the design based on peer feedback to improve readability.


Results

The final booklet presents the essay in a readable, print-ready format focused on typography and visual hierarchy.


A two-page booklet spread mockup. The left page features bold 'DESIGN AND PURPOSE' typography, while the right page reads 'DESIGN IS POWERFUL' over a dark background.A two-page booklet spread mockup with two text blocks. The left page features the headline 'ADS', and the right page features the headline 'POSITIVE CHANGE' in a high-contrast sans-serif font.A two-page booklet spread mockup. The left page features circular graphic elements with the words 'FUN' and 'IMPACT,' while the right page shows a vertical 'D & P' logo.


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